Job Description
Company Overview
HubSpot is a leading inbound marketing, sales, and customer‑service platform that helps millions of organizations grow better. Headquartered in Cambridge, Massachusetts, HubSpot operates globally with offices in major tech hubs such as San Jose, Austin, and London. The company is known for its innovative culture, data‑driven decision making, and commitment to employee development.
Key Responsibilities
- Assist the Paid Media team in planning, executing, and optimizing Google Ads campaigns across Search, Display, Shopping, and Video networks.
- Conduct keyword research, write compelling ad copy, and set up ad groups and extensions in accordance with best practices.
- Monitor campaign performance daily, generate performance reports, and provide actionable insights to senior specialists.
- Perform A/B testing of ad creative, landing pages, and bidding strategies to improve click‑through rates and conversion metrics.
- Collaborate with the analytics and SEO teams to align paid search efforts with broader acquisition strategies.
- Maintain accurate campaign documentation and ensure compliance with Google’s advertising policies.
- Stay up‑to‑date with industry trends, platform updates, and emerging tools that can enhance campaign effectiveness.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 0–2 years of hands‑on experience managing Google Ads campaigns, either through internships, freelance work, or entry‑level positions.
- Demonstrated ability to interpret key performance indicators such as CTR, CPC, CPA, ROAS, and Quality Score.
- Proficiency with Google Ads, Google Analytics, and Google Tag Manager.
- Strong analytical mindset with excellent Excel or Google Sheets skills.
- Clear written and verbal communication skills; ability to craft concise ad copy.
- Detail‑oriented, organized, and able to manage multiple campaigns simultaneously.
Desired Skills
- Familiarity with other paid‑media platforms (Facebook Ads, LinkedIn Ads, Bing Ads).
- Basic knowledge of HTML/CSS for landing‑page troubleshooting.
- Experience with bid‑management tools such as Kenshoo, Marin, or Google’s Smart Bidding.
- Certification in Google Ads (Google Ads Search, Display, or Video).
- Passion for digital marketing trends and a proactive attitude toward continuous learning.
Compensation & Benefits
- Salary range: $55,000 to $80,000 annually, based on experience and location (San Jose, CA market).
- Comprehensive health, dental, and vision insurance plans.
- 401(k) plan with company match.
- Generous paid time off, parental leave, and holidays.
- Professional development stipend and access to internal training programs.
- Flexible hybrid work model with remote‑work options.
- Employee wellness initiatives, including fitness reimbursement and mental‑health resources.
How to Apply
Interested candidates should visit HubSpot’s Careers portal, locate the “Junior Google Ads Specialist – San Jose” posting, and submit an online application including a resume and a brief cover letter outlining relevant experience and motivation for the role. Applications will be reviewed on a rolling basis; qualified applicants will be contacted for an initial screening interview.
HubSpot is a leading inbound marketing, sales, and customer‑service platform that helps millions of organizations grow better. Headquartered in Cambridge, Massachusetts, HubSpot operates globally with offices in major tech hubs such as San Jose, Austin, and London. The company is known for its innovative culture, data‑driven decision making, and commitment to employee development.
Key Responsibilities
- Assist the Paid Media team in planning, executing, and optimizing Google Ads campaigns across Search, Display, Shopping, and Video networks.
- Conduct keyword research, write compelling ad copy, and set up ad groups and extensions in accordance with best practices.
- Monitor campaign performance daily, generate performance reports, and provide actionable insights to senior specialists.
- Perform A/B testing of ad creative, landing pages, and bidding strategies to improve click‑through rates and conversion metrics.
- Collaborate with the analytics and SEO teams to align paid search efforts with broader acquisition strategies.
- Maintain accurate campaign documentation and ensure compliance with Google’s advertising policies.
- Stay up‑to‑date with industry trends, platform updates, and emerging tools that can enhance campaign effectiveness.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 0–2 years of hands‑on experience managing Google Ads campaigns, either through internships, freelance work, or entry‑level positions.
- Demonstrated ability to interpret key performance indicators such as CTR, CPC, CPA, ROAS, and Quality Score.
- Proficiency with Google Ads, Google Analytics, and Google Tag Manager.
- Strong analytical mindset with excellent Excel or Google Sheets skills.
- Clear written and verbal communication skills; ability to craft concise ad copy.
- Detail‑oriented, organized, and able to manage multiple campaigns simultaneously.
Desired Skills
- Familiarity with other paid‑media platforms (Facebook Ads, LinkedIn Ads, Bing Ads).
- Basic knowledge of HTML/CSS for landing‑page troubleshooting.
- Experience with bid‑management tools such as Kenshoo, Marin, or Google’s Smart Bidding.
- Certification in Google Ads (Google Ads Search, Display, or Video).
- Passion for digital marketing trends and a proactive attitude toward continuous learning.
Compensation & Benefits
- Salary range: $55,000 to $80,000 annually, based on experience and location (San Jose, CA market).
- Comprehensive health, dental, and vision insurance plans.
- 401(k) plan with company match.
- Generous paid time off, parental leave, and holidays.
- Professional development stipend and access to internal training programs.
- Flexible hybrid work model with remote‑work options.
- Employee wellness initiatives, including fitness reimbursement and mental‑health resources.
How to Apply
Interested candidates should visit HubSpot’s Careers portal, locate the “Junior Google Ads Specialist – San Jose” posting, and submit an online application including a resume and a brief cover letter outlining relevant experience and motivation for the role. Applications will be reviewed on a rolling basis; qualified applicants will be contacted for an initial screening interview.
Required Skills
- Specialist