Job Description
Company Overview
HubSpot is a leading developer of inbound marketing, sales, and customer service software that helps millions of companies grow better. Headquartered in Cambridge, Massachusetts, HubSpot operates globally with a strong presence in major tech hubs such as San Francisco, New York, and Austin. The company is known for its innovative culture, commitment to employee development, and a mission-driven approach that puts people at the center of everything it does.
Key Responsibilities
Key Responsibilities For Lead Generation Specialist
- Identify and qualify high‑potential prospects through research, data mining, and outreach across multiple channels including email, LinkedIn, and phone.
- Develop and execute targeted lead‑generation campaigns that align with sales and marketing objectives, tracking performance metrics and optimizing tactics in real time.
- Collaborate closely with the Marketing and Sales teams to ensure seamless handoff of qualified leads and to provide feedback on campaign effectiveness.
- Maintain and enrich the CRM database, ensuring accuracy of contact information, lead status, and activity notes.
- Analyze market trends, competitor activities, and buyer personas to refine prospecting strategies and improve conversion rates.
- Generate regular reports on lead volume, quality, and pipeline impact for senior leadership review.
- Participate in continuous improvement initiatives, suggesting new tools, processes, or outreach techniques that increase efficiency and results.
Required Qualifications
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- Minimum of 3 years of proven experience in B2B lead generation, inside sales, or demand‑generation roles.
- Demonstrated success in meeting or exceeding lead‑qualification targets in a fast‑paced, SaaS environment.
- Proficiency with CRM platforms (e.g., HubSpot CRM, Salesforce) and sales‑enablement tools such as Outreach, SalesLoft, or Apollo.
- Strong analytical abilities with experience using data to drive decision‑making and campaign optimization.
- Excellent written and verbal communication skills, with a professional and persuasive tone.
Desired Skills
- Familiarity with account‑based marketing (ABM) strategies and tools.
- Experience using marketing automation platforms (e.g., HubSpot Marketing Hub, Marketo).
- Knowledge of SEO, content marketing, and social selling techniques.
- Ability to work collaboratively in cross‑functional teams and manage multiple projects simultaneously.
- Certifications in inbound marketing, sales enablement, or related areas are a plus.
Compensation & Benefits
- Annual base salary range: $78,000 to $102,000, dependent on experience and location (San Francisco Bay Area market).
- Performance‑based bonus potential up to 15% of base salary.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) plan with company match.
- Generous paid time off, parental leave, and flexible remote‑work options.
- Professional development stipend, tuition reimbursement, and access to internal learning resources.
- Employee wellness programs, including mental‑health support and fitness benefits.
How to Apply
Interested candidates should visit HubSpot’s Careers portal, locate the “Lead Generation Specialist – North America” posting, and submit a current resume along with a concise cover letter outlining relevant experience and achievements. Applications will be reviewed on a rolling basis; qualified applicants will be contacted for an initial phone interview.
HubSpot is a leading developer of inbound marketing, sales, and customer service software that helps millions of companies grow better. Headquartered in Cambridge, Massachusetts, HubSpot operates globally with a strong presence in major tech hubs such as San Francisco, New York, and Austin. The company is known for its innovative culture, commitment to employee development, and a mission-driven approach that puts people at the center of everything it does.
Key Responsibilities
Key Responsibilities For Lead Generation Specialist
- Identify and qualify high‑potential prospects through research, data mining, and outreach across multiple channels including email, LinkedIn, and phone.
- Develop and execute targeted lead‑generation campaigns that align with sales and marketing objectives, tracking performance metrics and optimizing tactics in real time.
- Collaborate closely with the Marketing and Sales teams to ensure seamless handoff of qualified leads and to provide feedback on campaign effectiveness.
- Maintain and enrich the CRM database, ensuring accuracy of contact information, lead status, and activity notes.
- Analyze market trends, competitor activities, and buyer personas to refine prospecting strategies and improve conversion rates.
- Generate regular reports on lead volume, quality, and pipeline impact for senior leadership review.
- Participate in continuous improvement initiatives, suggesting new tools, processes, or outreach techniques that increase efficiency and results.
Required Qualifications
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- Minimum of 3 years of proven experience in B2B lead generation, inside sales, or demand‑generation roles.
- Demonstrated success in meeting or exceeding lead‑qualification targets in a fast‑paced, SaaS environment.
- Proficiency with CRM platforms (e.g., HubSpot CRM, Salesforce) and sales‑enablement tools such as Outreach, SalesLoft, or Apollo.
- Strong analytical abilities with experience using data to drive decision‑making and campaign optimization.
- Excellent written and verbal communication skills, with a professional and persuasive tone.
Desired Skills
- Familiarity with account‑based marketing (ABM) strategies and tools.
- Experience using marketing automation platforms (e.g., HubSpot Marketing Hub, Marketo).
- Knowledge of SEO, content marketing, and social selling techniques.
- Ability to work collaboratively in cross‑functional teams and manage multiple projects simultaneously.
- Certifications in inbound marketing, sales enablement, or related areas are a plus.
Compensation & Benefits
- Annual base salary range: $78,000 to $102,000, dependent on experience and location (San Francisco Bay Area market).
- Performance‑based bonus potential up to 15% of base salary.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) plan with company match.
- Generous paid time off, parental leave, and flexible remote‑work options.
- Professional development stipend, tuition reimbursement, and access to internal learning resources.
- Employee wellness programs, including mental‑health support and fitness benefits.
How to Apply
Interested candidates should visit HubSpot’s Careers portal, locate the “Lead Generation Specialist – North America” posting, and submit a current resume along with a concise cover letter outlining relevant experience and achievements. Applications will be reviewed on a rolling basis; qualified applicants will be contacted for an initial phone interview.
Required Skills
- Generation
- Specialist