Job Description
Company Overview
HubSpot is a leading inbound marketing, sales, and customer service platform that helps businesses grow better. With a global customer base and a culture centered on HEART (Humility, Empathy, Adaptability, Remarkability, Transparency), HubSpot continuously invests in data‑driven acquisition channels. The Marketing team in the Cambridge, MA headquarters is expanding and seeks a skilled Paid Ads Manager to own and scale Google and Facebook campaigns for high‑impact product launches and demand‑generation programs.
Key Responsibilities
Key Responsibilities For Paid Ads Manager (Google/Facebook)
- Design, launch, and optimize paid search (Google Ads) and paid social (Meta Ads) campaigns that align with revenue targets and brand guidelines.
- Conduct audience research, keyword discovery, and competitive analysis to build robust targeting strategies across prospecting, retargeting, and look‑alike segments.
- Manage end‑to‑end campaign lifecycle: budgeting, bid management, creative testing, landing‑page coordination, and post‑click experience.
- Monitor performance metrics (ROAS, CPA, CTR, Quality Score) daily, generate actionable insights, and produce weekly and monthly reporting for senior leadership.
- Collaborate with creative, product, analytics, and sales teams to ensure consistent messaging, accurate tracking, and seamless hand‑off of qualified leads.
- Implement and maintain conversion tracking, UTM parameters, and integration with HubSpot’s CRM and attribution models.
- Stay current on platform updates, policy changes, and industry best practices; recommend innovative tactics such as video ads, shoppable posts, and automation scripts.
- Manage vendor relationships and negotiate media buys when appropriate.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- Minimum 4 years of hands‑on experience managing Google Ads and Meta Ads at scale, preferably in a B2B SaaS environment.
- Demonstrated track record of improving ROAS and reducing CPA across multi‑million‑dollar annual budgets.
- Proficiency with Google Ads Editor, Meta Business Suite, Google Analytics 4, and HubSpot Marketing Hub.
- Strong analytical skills; ability to interpret data, build dashboards, and make data‑driven decisions.
- Excellent written and verbal communication skills; comfortable presenting findings to executive stakeholders.
Desired Skills
- Certifications: Google Ads Search, Google Ads Display, Meta Certified Media Buying Professional.
- Experience with programmatic platforms (DV360, The Trade Desk) and emerging channels such as TikTok or LinkedIn Ads.
- Knowledge of SQL or Python for advanced data manipulation.
- Familiarity with A/B testing frameworks and CRO principles.
- Creative mindset with the ability to collaborate on ad copy and visual concepts.
Compensation & Benefits
- Salary range: $110,000 to $155,000 annually, based on experience and location.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous paid time off, parental leave, and flexible remote‑work policy.
- Professional development stipend, certification reimbursements, and access to HubSpot Academy resources.
- Wellness programs, employee resource groups, and a vibrant office environment with free meals and snacks.
How to Apply
Visit HubSpot’s careers portal, locate the “Paid Ads Manager (Google/Facebook)” posting, and submit your resume, a cover letter highlighting relevant campaign successes, and any certification proof. Candidates selected for the next step will be contacted to schedule a virtual interview with the hiring manager and the broader marketing team.
HubSpot is a leading inbound marketing, sales, and customer service platform that helps businesses grow better. With a global customer base and a culture centered on HEART (Humility, Empathy, Adaptability, Remarkability, Transparency), HubSpot continuously invests in data‑driven acquisition channels. The Marketing team in the Cambridge, MA headquarters is expanding and seeks a skilled Paid Ads Manager to own and scale Google and Facebook campaigns for high‑impact product launches and demand‑generation programs.
Key Responsibilities
Key Responsibilities For Paid Ads Manager (Google/Facebook)
- Design, launch, and optimize paid search (Google Ads) and paid social (Meta Ads) campaigns that align with revenue targets and brand guidelines.
- Conduct audience research, keyword discovery, and competitive analysis to build robust targeting strategies across prospecting, retargeting, and look‑alike segments.
- Manage end‑to‑end campaign lifecycle: budgeting, bid management, creative testing, landing‑page coordination, and post‑click experience.
- Monitor performance metrics (ROAS, CPA, CTR, Quality Score) daily, generate actionable insights, and produce weekly and monthly reporting for senior leadership.
- Collaborate with creative, product, analytics, and sales teams to ensure consistent messaging, accurate tracking, and seamless hand‑off of qualified leads.
- Implement and maintain conversion tracking, UTM parameters, and integration with HubSpot’s CRM and attribution models.
- Stay current on platform updates, policy changes, and industry best practices; recommend innovative tactics such as video ads, shoppable posts, and automation scripts.
- Manage vendor relationships and negotiate media buys when appropriate.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- Minimum 4 years of hands‑on experience managing Google Ads and Meta Ads at scale, preferably in a B2B SaaS environment.
- Demonstrated track record of improving ROAS and reducing CPA across multi‑million‑dollar annual budgets.
- Proficiency with Google Ads Editor, Meta Business Suite, Google Analytics 4, and HubSpot Marketing Hub.
- Strong analytical skills; ability to interpret data, build dashboards, and make data‑driven decisions.
- Excellent written and verbal communication skills; comfortable presenting findings to executive stakeholders.
Desired Skills
- Certifications: Google Ads Search, Google Ads Display, Meta Certified Media Buying Professional.
- Experience with programmatic platforms (DV360, The Trade Desk) and emerging channels such as TikTok or LinkedIn Ads.
- Knowledge of SQL or Python for advanced data manipulation.
- Familiarity with A/B testing frameworks and CRO principles.
- Creative mindset with the ability to collaborate on ad copy and visual concepts.
Compensation & Benefits
- Salary range: $110,000 to $155,000 annually, based on experience and location.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous paid time off, parental leave, and flexible remote‑work policy.
- Professional development stipend, certification reimbursements, and access to HubSpot Academy resources.
- Wellness programs, employee resource groups, and a vibrant office environment with free meals and snacks.
How to Apply
Visit HubSpot’s careers portal, locate the “Paid Ads Manager (Google/Facebook)” posting, and submit your resume, a cover letter highlighting relevant campaign successes, and any certification proof. Candidates selected for the next step will be contacted to schedule a virtual interview with the hiring manager and the broader marketing team.
Required Skills
- Paid
- Manager