Job Description
Company Overview
HubSpot is a leading inbound marketing, sales, and customer‑service platform that helps millions of businesses grow better. Headquartered in Cambridge, Massachusetts, HubSpot operates globally with a fully remote‑first culture that empowers employees to work from anywhere while delivering world‑class software and educational resources. The company is recognized for its innovative culture, commitment to diversity, and continuous investment in employee development.
Key Responsibilities
- Develop and execute comprehensive content strategies that align with product, marketing, and revenue goals across blog, website, email, social, and paid channels.
- Conduct audience research, SEO analysis, and competitive audits to identify content gaps and opportunities.
- Collaborate with product managers, designers, writers, and analytics teams to create editorial calendars, content briefs, and performance dashboards.
- Define and track key performance indicators (KPIs) such as organic traffic, lead generation, engagement, and conversion rates, providing regular insights to senior leadership.
- Lead the ideation, planning, and optimization of multi‑format content assets, including long‑form guides, videos, webinars, and interactive tools.
- Ensure brand voice, style guidelines, and compliance standards are consistently applied across all content.
- Mentor junior content creators and contribute to the evolution of HubSpot’s content governance processes.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field; advanced degree is a plus.
- Minimum 4 years of professional experience in content strategy, editorial planning, or digital marketing, preferably in a SaaS or technology environment.
- Demonstrated success in driving measurable traffic and lead growth through strategic content initiatives.
- Strong analytical skills with proficiency in SEO tools (e.g., Ahrefs, SEMrush), Google Analytics, and content management systems.
- Excellent written and verbal communication skills, with the ability to craft clear, compelling messaging for diverse audiences.
- Ability to work independently in a fully remote setting while collaborating effectively across time zones.
Desired Skills
- Experience with HubSpot’s own marketing platform or similar marketing automation tools.
- Knowledge of UX writing, conversion rate optimization, and A/B testing methodologies.
- Familiarity with video production, podcasting, or interactive content formats.
- Project‑management certification (e.g., PMP, Scrum) or proven agile workflow experience.
- Passion for continuous learning and staying current with industry trends.
Compensation & Benefits
- Competitive annual salary ranging from $100,000 to $135,000, based on experience and location.
- Comprehensive health, dental, and vision coverage.
- 401(k) plan with company match and equity participation.
- Generous paid time off, parental leave, and flexible holiday schedule.
- Professional development stipend, certification reimbursements, and access to HubSpot Academy.
- Remote‑work allowance for home office setup and coworking space credits.
How to Apply
Interested candidates should visit HubSpot’s Careers portal, locate the “Remote Content Strategist” posting, and submit a resume, cover letter, and portfolio of relevant work samples. The application process includes an initial screening, a virtual interview with the hiring manager, and a content strategy case study. HubSpot is an equal‑opportunity employer and welcomes applicants of all backgrounds.
HubSpot is a leading inbound marketing, sales, and customer‑service platform that helps millions of businesses grow better. Headquartered in Cambridge, Massachusetts, HubSpot operates globally with a fully remote‑first culture that empowers employees to work from anywhere while delivering world‑class software and educational resources. The company is recognized for its innovative culture, commitment to diversity, and continuous investment in employee development.
Key Responsibilities
- Develop and execute comprehensive content strategies that align with product, marketing, and revenue goals across blog, website, email, social, and paid channels.
- Conduct audience research, SEO analysis, and competitive audits to identify content gaps and opportunities.
- Collaborate with product managers, designers, writers, and analytics teams to create editorial calendars, content briefs, and performance dashboards.
- Define and track key performance indicators (KPIs) such as organic traffic, lead generation, engagement, and conversion rates, providing regular insights to senior leadership.
- Lead the ideation, planning, and optimization of multi‑format content assets, including long‑form guides, videos, webinars, and interactive tools.
- Ensure brand voice, style guidelines, and compliance standards are consistently applied across all content.
- Mentor junior content creators and contribute to the evolution of HubSpot’s content governance processes.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field; advanced degree is a plus.
- Minimum 4 years of professional experience in content strategy, editorial planning, or digital marketing, preferably in a SaaS or technology environment.
- Demonstrated success in driving measurable traffic and lead growth through strategic content initiatives.
- Strong analytical skills with proficiency in SEO tools (e.g., Ahrefs, SEMrush), Google Analytics, and content management systems.
- Excellent written and verbal communication skills, with the ability to craft clear, compelling messaging for diverse audiences.
- Ability to work independently in a fully remote setting while collaborating effectively across time zones.
Desired Skills
- Experience with HubSpot’s own marketing platform or similar marketing automation tools.
- Knowledge of UX writing, conversion rate optimization, and A/B testing methodologies.
- Familiarity with video production, podcasting, or interactive content formats.
- Project‑management certification (e.g., PMP, Scrum) or proven agile workflow experience.
- Passion for continuous learning and staying current with industry trends.
Compensation & Benefits
- Competitive annual salary ranging from $100,000 to $135,000, based on experience and location.
- Comprehensive health, dental, and vision coverage.
- 401(k) plan with company match and equity participation.
- Generous paid time off, parental leave, and flexible holiday schedule.
- Professional development stipend, certification reimbursements, and access to HubSpot Academy.
- Remote‑work allowance for home office setup and coworking space credits.
How to Apply
Interested candidates should visit HubSpot’s Careers portal, locate the “Remote Content Strategist” posting, and submit a resume, cover letter, and portfolio of relevant work samples. The application process includes an initial screening, a virtual interview with the hiring manager, and a content strategy case study. HubSpot is an equal‑opportunity employer and welcomes applicants of all backgrounds.
Required Skills
- Content
- Strategist