Job Description
Company Overview
HubSpot is a leading inbound marketing, sales, and customer service platform that helps businesses grow by attracting, engaging, and delighting customers. With a global workforce and a culture that values curiosity, empathy, and continuous learning, HubSpot is recognized for its innovative products, transparent leadership, and commitment to employee development. The company’s content team drives thought‑leadership across the marketing ecosystem, and the SEO Content Writer will play a critical role in expanding HubSpot’s organic reach and authority.
Key Responsibilities
- Research, write, and edit high‑quality SEO‑focused blog posts, guides, landing pages, and resource content that align with HubSpot’s brand voice and target audience.
- Conduct keyword research, competitive analysis, and search intent mapping to identify content opportunities that support traffic and lead‑generation goals.
- Collaborate with SEO strategists, product marketers, designers, and subject‑matter experts to ensure content is optimized for search engines and user experience.
- Implement on‑page SEO best practices, including meta titles, descriptions, header structures, internal linking, and schema markup.
- Monitor content performance using tools such as Google Analytics, Search Console, and Ahrefs; generate insights and recommend iterative improvements.
- Maintain a content calendar, adhere to publishing deadlines, and contribute to the overall editorial strategy.
- Stay current with industry trends, algorithm updates, and emerging content formats to keep HubSpot’s SEO strategy ahead of the curve.
Required Qualifications
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- Minimum 2 years of professional experience writing SEO‑focused content for B2B or SaaS audiences.
- Proven track record of producing content that ranks on the first page of Google for competitive keywords.
- Strong command of AP style, grammar, and the ability to adapt tone for diverse audiences.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, or similar platforms.
- Ability to analyze data, draw actionable conclusions, and communicate findings clearly.
- Excellent time‑management skills and the ability to handle multiple projects simultaneously.
Desired Skills
- Experience with content management systems (e.g., HubSpot CMS, WordPress).
- Knowledge of technical SEO fundamentals, including site architecture and page speed optimization.
- Familiarity with HTML/CSS basics for on‑page editing.
- Background in conversion rate optimization and A/B testing.
- Passion for continuous learning and staying ahead of digital marketing trends.
Compensation & Benefits
- Annual base salary range: $78,000 to $105,000, dependent on experience and location (San Francisco Bay Area market).
- Performance‑based bonus potential.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous paid time off, parental leave, and flexible remote‑work options.
- Professional development stipend, wellness programs, and access to HubSpot’s internal learning platform.
How to Apply
Visit HubSpot’s Careers portal, search for “SEO Content Writer,” and submit your resume, a cover letter outlining your SEO writing experience, and two writing samples that demonstrate ranking success. After submission, a recruiter will review your application and contact you to discuss next steps.
HubSpot is a leading inbound marketing, sales, and customer service platform that helps businesses grow by attracting, engaging, and delighting customers. With a global workforce and a culture that values curiosity, empathy, and continuous learning, HubSpot is recognized for its innovative products, transparent leadership, and commitment to employee development. The company’s content team drives thought‑leadership across the marketing ecosystem, and the SEO Content Writer will play a critical role in expanding HubSpot’s organic reach and authority.
Key Responsibilities
- Research, write, and edit high‑quality SEO‑focused blog posts, guides, landing pages, and resource content that align with HubSpot’s brand voice and target audience.
- Conduct keyword research, competitive analysis, and search intent mapping to identify content opportunities that support traffic and lead‑generation goals.
- Collaborate with SEO strategists, product marketers, designers, and subject‑matter experts to ensure content is optimized for search engines and user experience.
- Implement on‑page SEO best practices, including meta titles, descriptions, header structures, internal linking, and schema markup.
- Monitor content performance using tools such as Google Analytics, Search Console, and Ahrefs; generate insights and recommend iterative improvements.
- Maintain a content calendar, adhere to publishing deadlines, and contribute to the overall editorial strategy.
- Stay current with industry trends, algorithm updates, and emerging content formats to keep HubSpot’s SEO strategy ahead of the curve.
Required Qualifications
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- Minimum 2 years of professional experience writing SEO‑focused content for B2B or SaaS audiences.
- Proven track record of producing content that ranks on the first page of Google for competitive keywords.
- Strong command of AP style, grammar, and the ability to adapt tone for diverse audiences.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, or similar platforms.
- Ability to analyze data, draw actionable conclusions, and communicate findings clearly.
- Excellent time‑management skills and the ability to handle multiple projects simultaneously.
Desired Skills
- Experience with content management systems (e.g., HubSpot CMS, WordPress).
- Knowledge of technical SEO fundamentals, including site architecture and page speed optimization.
- Familiarity with HTML/CSS basics for on‑page editing.
- Background in conversion rate optimization and A/B testing.
- Passion for continuous learning and staying ahead of digital marketing trends.
Compensation & Benefits
- Annual base salary range: $78,000 to $105,000, dependent on experience and location (San Francisco Bay Area market).
- Performance‑based bonus potential.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous paid time off, parental leave, and flexible remote‑work options.
- Professional development stipend, wellness programs, and access to HubSpot’s internal learning platform.
How to Apply
Visit HubSpot’s Careers portal, search for “SEO Content Writer,” and submit your resume, a cover letter outlining your SEO writing experience, and two writing samples that demonstrate ranking success. After submission, a recruiter will review your application and contact you to discuss next steps.
Required Skills
- Content
- Writer